Brand guidelines
In collaboration with our Creative Director and my in-house brand team, I led, co-wrote, designed, and maintained the Unity brand guidelines from 2017-2020. The brand guidelines were critical for maintaining consistency, clarity, efficiency, and differentiation in our brand's messaging and identity.
Role: Head of Brand
Type: Design system
Company: Unity
Year: 2020
![Brand-Guidelines-2020_Page_13.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/57f8f772-235f-4e74-94ef-160ac3bc175b/Brand-Guidelines-2020_Page_13.jpg)
![Brand-Guidelines-2020_Page_08.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/8d27976c-bbaf-485c-9938-d79de84d3d3a/Brand-Guidelines-2020_Page_08.jpg)
![Brand-Guidelines-2020_Page_09.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/c5754d49-5f7b-4476-ab7a-885d413ed36b/Brand-Guidelines-2020_Page_09.jpg)
![Brand-Guidelines-2020_Page_10.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/45be7943-571c-4e79-b39b-ee6ad12ac23b/Brand-Guidelines-2020_Page_10.jpg)
![Brand-Guidelines-2020_Page_11.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/eb2b1cca-024e-40d8-bb74-6ec463fc7b5c/Brand-Guidelines-2020_Page_11.jpg)
![Brand-Guidelines-2020_Page_12.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/30bd7537-8cb2-4817-8205-1bca26a81046/Brand-Guidelines-2020_Page_12.jpg)
![Brand-Guidelines-2020_Page_14.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/4939327e-1216-41a1-b5cf-11e5d4f1add6/Brand-Guidelines-2020_Page_14.jpg)
![Brand-Guidelines-2020_Page_15.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/a6f1b32e-b2fd-472b-871e-3ab00a7fcbef/Brand-Guidelines-2020_Page_15.jpg)
![Brand-Guidelines-2020_Page_18.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/115562f2-4163-4448-b83b-93fe8397c59c/Brand-Guidelines-2020_Page_18.jpg)
![Brand-Guidelines-2020_Page_19.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/70679352-8d5f-4fe7-9bd0-0f17527d9b47/Brand-Guidelines-2020_Page_19.jpg)
![Brand-Guidelines-2020_Page_16.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/b30a1844-de54-4bb5-a56d-caa0f9b892c6/Brand-Guidelines-2020_Page_16.jpg)
![Brand-Guidelines-2020_Page_20.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/c7e9d183-373f-4c7b-839b-8acfa8bcf7a8/Brand-Guidelines-2020_Page_20.jpg)
![Brand-Guidelines-2020_Page_23.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/ffa44c1c-edfa-458f-b224-5aad4204cdbe/Brand-Guidelines-2020_Page_23.jpg)
![Brand-Guidelines-2020_Page_24.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/ce63a516-5eae-4c57-9ae4-3501f6ca50ee/Brand-Guidelines-2020_Page_24.jpg)
![Brand-Guidelines-2020_Page_26.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/bbaaa0e5-40df-4291-bf17-3e225cdec653/Brand-Guidelines-2020_Page_26.jpg)
![Brand-Guidelines-2020_Page_17.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/bd634f45-83dd-41ba-a55f-070d871c94f4/Brand-Guidelines-2020_Page_17.jpg)
![Brand-Guidelines-2020_Page_21.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/c31abadc-dc6f-48ae-bf97-f31fd39d353a/Brand-Guidelines-2020_Page_21.jpg)
![Brand-Guidelines-2020_Page_22.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/c6164afe-6859-4ece-bf5c-618b2398c11f/Brand-Guidelines-2020_Page_22.jpg)
![Brand-Guidelines-2020_Page_25.jpg](https://images.squarespace-cdn.com/content/v1/6427478c5557827ca881b4a1/e4169ead-7b20-4045-9601-9e4a241f266a/Brand-Guidelines-2020_Page_25.jpg)
Credits: Marc Cinq-Mars (creative direction), Frank Manly (copy), and many more.