Video direction
During my six years at Unity, I spearheaded a diverse range of video projects, encompassing live-action, 3D, and animation, and spanning high-budget productions to no-budget initiatives. As Creative Director, I led the creative vision and execution for each project, showcasing my versatility and leadership in bringing ideas to life. Below is a sample of my work.
Best of Super Sale
For Unity's largest and most ambitious Black Friday sale, we used a kaleidoscope of color and an endless tunnel of creativity as the creative direction. Using vibrant color, smooth pacing, and a groovy custom track, we produced a hypnotizing video that shaped the omnichannel digital campaign.
Game Changers
The Game Changers video series highlighted the many ways in which small studios were using the Unity platform not only to make technical achievements but also to have a positive impact on society and the gaming community. For the first installment, we worked with a 3-person team working on a multiplayer VR game. The video has 286,000+ views on YouTube, and the content has been used in case studies, keynotes, and ad campaigns.
Made with Unity trailer
After assembling a dynamic new creative team, I seized the opportunity to reinvent the direction of our game highlight videos. Collaborating closely with our product marketing team, a talented video editor, and a remarkable producer, we crafted a high-energy, bold typographic reel. This project became one of our most successful Unity reels, amassing over 731,000 views on YouTube.
More than an Engine
After Unity's rapid growth, we realized that many users needed to be fully aware of its capabilities. To address this, I led the creative team in collaboration with marketing teams from two business units and a third-party design agency. Together, we created a Rube Goldberg-inspired universe that showcased Unity's value proposition in a whimsical style. This engaging video fueled multiple ad and social media campaigns, significantly boosting product awareness, subscriptions, and annual recurring revenue.
Creator Experience Vision
As the creative director and design manager, I balanced limited resources with high stakes. I led my team in producing a compelling video to communicate our product vision and build cross-functional support. My hands-on role encompassed video and audio recording, creative direction, narrative development, and UI design direction.